What is a missed call worth to a roofing company?

The roofing average ticket is about $7,500, and full replacements run $5,900 to $12,900. At those numbers the math gets uncomfortable fast: one missed call a week that would have booked is close to $400,000 a year in work that went somewhere else.

Home service businesses miss up to 1 in 4 calls in normal weeks. Storm weeks are worse, because volume spikes exactly when nobody can pick up.

On the assessment we count your actual missed calls from your phone records, multiply by your close rate and your ticket, and hand you the number. It takes 15 minutes and the number is yours to keep either way.