What should a roofer fix on Google before buying more ads?

Fix the thing the ads point at before paying to send more people to it. That means a Google Business Profile with correct hours, service area, photos of real jobs, and a phone number that actually gets answered, plus a website where booking an inspection takes one click.

Ads multiply whatever they hit. If 1 in 4 calls goes unanswered, a quarter of the ad spend is buying calls for the voicemail. Every dollar works harder once the catching side is fixed.

This is the order of operations FlowChainLabs runs: answer everything, work every lead, then pour fuel on. The assessment tells you which side of that line your money is leaking on.